What is the most cost-effective structure for an Indian company’s first 12 months in Australia?

For most companies, appointing SEP International as distribution and representation partner is more cost-effective than establishing an Australian Pty Ltd immediately. The representation model typically costs AUD 3,000-8,000 per month.

How do I get my products into Australian retail chains?

Major chains require supplier qualification: onboarding documentation, product certification, product liability insurance, and local stock availability. SEP International facilitates introductions after completing product readiness steps.

What are Australia’s import duties on Indian goods?

Under AI-ECTA, 100% of Indian goods now enter Australia at zero duty as of January 2026. For manufactured goods, sports equipment, and automotive components, preferential tariff rates are fully applicable.

India to Australia

AUD 54.4B bilateral trade

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Why This Corridor Now

AUD 54.4B

Bilateral trade value FY25 – with strong Indian export growth

AI-ECTA

100% of Indian goods now tariff-free in Australia (Jan 2026)

916K+ Diaspora

India-born Australians (ABS, June 2024) creating natural demand channels

AI-ECTA Highlights

100% tariff elimination

On Indian goods entering Australia, effective January 2026

Premium pricing market

High-income market supporting pricing well above regional benchmarks

Gateway to the Pacific

Australia is the commercial gateway to New Zealand and Pacific Island markets

1

Market Readiness Assessment

Assess your product range against Australian requirements: standards compliance, pricing competitiveness, certification status.

2

Australian Regulatory Pathway

Map specific compliance steps – product certification, labelling, GST registration, ABN considerations, import procedures.

3

Retail / Channel Strategy

Design the channel strategy: independent stores, chain retailers, online marketplaces, club and institutional direct.

4

Warehousing Setup

Configure our Australian warehouse facility for your product range: racking layout, receiving procedures, stock management, minimum stock levels.

5

Retailer Onboarding

Identify, approach, and onboard retail accounts nationally – starting with key metro markets for sports products, or relevant trade buyers for other sectors.

6

Ongoing Representation

Manage retailer relationships, process orders, handle after-sales and warranty, and provide monthly commercial reporting.

Sectors We Cover

Automobile Parts

OEM and aftermarket parts

Oil & Gas Equipment

Energy sector supply chains

Sports Equipment

Cricket, hockey, and fitness

Ready to Enter the Australian Market?

Book a 30-minute consultation — no pitch, just an honest market assessment.

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