What is an "indent order" and why is it critical in Australian cricket retail?

An indent order is a pre-season purchase commitment by a retailer, placed 3-6 months ahead. Brands with reliable local stock consistently secure 3-5x the indent volume of brands relying on direct import.

How many active sports retailers are in Melbourne?

Melbourne has approximately 583 active sports retail locations: 272 sporting goods stores, 230 sportswear stores, and 81 outdoor sports stores (IBISWorld, 2025).

Can SEP International represent multiple sports brands simultaneously?

Yes, subject to non-competing product categories within the same sector. We manage multiple brand relationships across complementary sports categories.

What are the costs of the warehousing and distribution service?

Costs depend on SKU volume, inventory levels, and order frequency. The model is designed to be commercially viable at entry-level volumes, with costs scaling proportionally as sales grow.

Sports Equipment

From Indian factory to Australian shelf – with local warehousing and nationwide distribution.

Australia’s sports gear and equipment market was valued at AUD 9.47 billion in 2024 and is growing at 7.20% CAGR, projected to reach AUD 18.98 billion by 2034. India is one of the world’s leading manufacturers of cricket, hockey, and sports textile equipment – with the Meerut-Jalandhar corridor producing a significant share of global cricket gear supply. SEP International bridges this relationship with physical warehousing, retailer networks, and in-season execution capability.

Metric	Value
Sports equipment market (AU, 2024)	AUD 9.47B
Sports equipment market (IN)	Growing domestic + major global export base
Global cricket equipment market (2025)	~AUD 1.0-1.5B; CAGR 5.5-7% (Fortune Business Insights)
Sports CAGR (AU)	7.20% (2025-2034)
Population (AU)	27.6M (~87% urban, high income; ABS 2025)
Population (IN)	1.44B – world’s largest youth population (median age 28.4)
Peak cricket season (AU)	August-January
Manufacturing cycle (IN)	March-July
Australian sports retail	Thousands nationally; 583 in Melbourne (IBISWorld)

Cricket Entry (Phase 1)

Establish local stock model at our Australian warehousing facilities. Onboard 50-100 retailers targeting the strongest cricket retail concentrations nationally. Secure 3-5 indent orders before the August season.

Adjacent Sports (Phase 2)

Leverage established retailer relationships to introduce Soccer, Netball, Rugby, and Outdoor Sports product lines.

National Expansion (Phase 3)

Extend from Melbourne into Victoria statewide, then SA, NSW, QLD, and WA. Target: 500+ active retailers nationally.

Pacific Extension (Phase 4)

New Zealand and Pacific Island markets using the Australian brand presence as the platform.

Sports Equipment

Cricket Entry (Phase 1)

Adjacent Sports (Phase 2)

National Expansion (Phase 3)

Pacific Extension (Phase 4)

Local stock management at Australian warehouse facilities

2-5 day nationwide delivery

Retailer onboarding and account management

Indent order facilitation

In-season replenishment management

After-sales and warranty handling

Discuss Your Sports Equipment Expansion

Ready to Enter Your Next Market?